Interested in investing in your branding and website but not sure what you are actually getting out of your branding project?
While for some it’s true that branding is expensive, I will tell you why it’s wrong and what is actually included in my branding process. Here are list of valuable resources that you will be getting at the end of your branding project.
1) Brand Clarity – USING OUR IN-DEPTH BRANDING & WEBSITE QUESTIONNAIRE TO DISCOVER YOUR PURPOSE, AUTHENTIC VOICE, IDEAL AUDIENCE, AND AESTHETICS
A branding questionnaire is definitely something everyone should do before starting a brand or business. Starting a company is exciting and it’s always tempting to jump into designing your logo, creating a brand, and planning your company’s future. But before you can, you need to think about the type of brand you want to build. There’s more to it then thinking about your goals or the products you sell.
A branding questionnaire is a series of questions to better understand your project, whether it’s for a new business or for a rebrand project. It will encourage you to really think about who you are as a business, who you want to attract, and how you want to communicate that through your brand. It’s a good strategy to use a long questionnaire, since the more questions you answer the better. See below my 18 pages in-depth branding questionnaire.
2) Brand Roadmap – 1:1 BRAND STRATEGY SESSION + OUR SIGNATURE 40+ PAGES BRAND STRATEGY DOCUMENTS
Once you filled out the in-depth branding & website questionnaire, I will start the market research process before even jumping into the creative design phase. Building a solid foundation (aka brand strategy) for your business is so important to help distinguish your business from your competition and make you more recognizable to your dream customers.Your brand can be summed up by how your customers perceive you as a company, product, or service. Your brand strategy Carryall should therefore guide every way in which you communicate and interact with your customers. First and foremost, your company should define the following:
– Mission and vision statement
– Positioning statement
– Competitors analysis
– Ideal client avatars (ICA)
– Competitive advantages
– Brand personality
– Brand voice & values
– Visual expression & solutions
– Brand Message
3) Brand Visuals – Building your Brand’s Visual Design based on brand strategy to attract your ideal audience & achieve your objectives
With so much of it out there, it’s no surprise that brands today need to develop a strong visual identity that can stand out and sustain. From the way how we create your logo to the color palette choices we make, each visual element must be carefully considered.
Visual identity is a collection of visual elements that serve to represent and differentiate a brand. More specifically, it refers to any visible components such as a logo or brand colors that help customers identify a brand. By consolidating each branding asset into a cohesive aesthetic, this develops brand recognition.
Built on the foundation of your brand identity and outlined in your brand style guide, visual identity reinforces your core values and brand promise through visible mediums. Using consistent and strategic visuals to help communicate a strong visual identity also helps tell your brand story.
4) Brand Consistency – OUR BRAND GUIDELINES WILL HELP CREATE BRAND CONSISTENCY
Consistent visual branding gives legitimacy to your company and keeps your business feeling consistent across all entities, including web, print, press, social media, and even your packaging and shipping methods. The best way to organize your branding principles is through a Brand Guidelines.
Whether you’re a one person team managing it all on your own; you work on a team with multiple people; or you contract freelancers, collaborators, or third parties; it’s important to have a brand style guide to consult for all of your branding needs. So why do you need it?
- They help create a strong brand identity
- They help maintain an image of professionalism
- They aid brand recognition
- They’re extremely useful for employees
5) Convertible Website – DESIGNING AND DEVELOPING A LEAD-GENERATION & HIGHLY CONVERTIBLE WEBSITE
Once we have all the brand strategy and visuals ready, we will start working on designing and developing a highly convertible Shopify, Showit or Wix website for your business.
Having an online presence today is almost a given for any business. We work with clients to create a website that is user-friendly, relevant, optimized for search engines, and integrates with other marketing tools to make it a marketing hub. We use different website builders depending on your objectives, needs, and teach you at the end of the project on how to manage your website after it is launched.
You will also get 2 weeks of post-launch support from me after your brand and website hits the market.
6) Launch Strategy – JUMPSTART AND CREATE BUZZ AROUND YOUR LAUNCH AND BUSINESS
Launching a your new brand and website can be stressful and overwhelming. It doesn’t matter whether it’s a personal blog or a business website, the issue is still the same: you need to start promoting your site so real, human visitors can find you and enjoy your content.
What people don’t understand is that building and designing your site is only the first step. How you launch your site is what will determine how quickly it takes off and starts working for you.
Once I hand over your website ownership, I will be hosting a 1-1 recorded live training session to teach you how to update and use your website going forward and walk you through all the launch strategy that you should consider to create a hype around your launch.
And so much more – OTHER VALUABLE AND HELPFUL RESOURCES TO HELP YOU BUILD A BUSINESS OF YOUR DREAMS
– Copy writing that converts
– Brand Collateral Design
– Photoshoot & Imagery Art Direction
– Email Marketing
– Social Media Audit and templates Design
– Packaging Design
– 1 on 1 support I hope this break down gives you a better idea on all the values and resources you get from your branding project. Not only you will get a pretty logo that will help you attract your ideal customers but also a functional and convertible website that will turn your visitors into royal fans.
Ready to elevate your business to the next level? Make sure to reach out to me by filling out my client application form here
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